Finding the right why inspires an uncharted path that can take you to places you've never imagined. Only with the power of your beliefs can you challenge your limits. But what are limits really? They're just excuses, or perhaps paradigms that prevent us from exploiting our greatest potential. Therefore, finding the right way to express our ideas takes us out of our comfort zone. And, why not? It changes the rules of the game and reveals the best version of yourself.

Obstacles are a hallmark of all life processes. They are necessary and inherent in the evolutionary process of continuous improvement. Only through these challenges do we learn how to deal with difficult situations. What would life be without these types of experiences? I believe it would be meaningless, since the ability to overcome them reflects our courage and, therefore, our resilience in each of its aspects.

Entrepreneurship involves challenges that challenge you, test you and invite you to carry out each of the deepest desires of your heart, when I ventured down this path I did not understand the dimension of where it would take me, I did not even consider the possibility that it was something that I was going to dedicate myself to full time, I simply saw it as an additional option that perhaps could help me at that time to find something to dedicate myself to while I finished university, I had the pleasant surprise of understanding that this went beyond myself, since it was related to my purpose, what I feel I have been called to this world for, of course I understood this years later.

Only by jumping into the void can you understand how far you're going to go. Every risk has its reward. It can go wrong, or it can go right, but it's better to try than to be left wondering, "What if I had done it?" I firmly believe that everyone has a purpose, a mission to fulfill. Some discover it sooner than others. However, it doesn't matter how long it takes you to see it. What really matters is that when you discover it, you can passionately accomplish what you feel you were destined to accomplish.

Life is summed up in those moments that mark a before and after. Co-founding Snaau with my brother means finding a greater purpose that drives us every day to continue building a dream that aims to impact millions of people around the world, through entrepreneurship, work, and passion for what we do. We firmly believe in our value, and for this reason, today we say Hello World!